Affiliate Partnership

We invite publishers, streamers, affiliates and marketing partners to join our affiliate programme and grow with us. We take a practical, partner-first approach: we provide straightforward commercial terms, clear reporting and the marketing support you need to convert traffic across casino, live casino and sportsbetting verticals in the UK market.

Programme purpose

Our affiliate programme is built to create sustainable referrals and a stable revenue stream for partners. We focus on converting real player value rather than short-term spikes. Partners bring relevant audiences, we provide the product access and operational support – together we aim to maximise lifetime value while keeping player protection and compliance front of mind.

Partnership benefits

Joining gives you access to a dedicated affiliate manager, a full creative library and flexible promotional options. You will receive conversion-focused landing pages, deep links to key categories and campaign-ready creatives that suit streamers, social publishers and comparison sites. Regular partner updates and promotional calendars help you plan activity around major moments in the betting calendar.

Commission structure

We offer commercially flexible models to suit different partner types - revenue-share, CPA and hybrid arrangements are available. Specific terms are agreed during onboarding and scaled to reflect traffic quality and long-term performance. All financial arrangements are documented in a simple partner agreement so there are no hidden conditions.

Tracking and reporting transparency

Performance is tracked through our secure affiliate platform with real-time reporting on clicks, conversions, deposits and net revenue. Monthly statements break down activity and payments, and our attribution rules are published so you always know how commissions are calculated. Disputes are handled via your affiliate manager with clear evidence and timelines.

Marketing tools and support

We supply a full set of creatives - static banners, HTML5 units, video snippets and pre-built landing pages - plus tools for deeplinking and campaign tracking. Partners get technical integration support, compliance guidance for UK marketing rules and regular optimisation tips to improve conversion rates. Custom campaigns and exclusive promotions can be discussed for high-performing partners.

Long-term cooperation

We prefer lasting partnerships built on transparency and steady growth. Regular reviews, flexible commercial resets and co-marketing opportunities are available for partners who demonstrate quality traffic. To discuss a partnership or request our media kit, contact [email protected] and a member of our team will be in touch.